Heidi Lusk is a single mom of two boys, from Eugene Oregon who had an idea and ran with it! After being shown some earrings made from bullets by a friend and then attending a local rodeo and seeing all of the venders, Lusk was inspired and said to herself “that will be me next year”. Lusk went home that evening and put her idea into motion and Bullets Into Jewelry was born. Today, Lusk has her product in more than thirty stores in five states.